At great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.
http://www.qdistrategies.com/wp-content/uploads/2015/10/QDI-Logo-Stacked-640px-300x132.png00grahamohttp://www.qdistrategies.com/wp-content/uploads/2015/10/QDI-Logo-Stacked-640px-300x132.pnggrahamo2015-11-17 08:00:582015-11-19 22:16:36Case Study: Electric Ranges and Ovens
We worked with a specialty chemical manufacturer several years ago that was the leader in the industry and had been introducing new product categories every few years. In spite of this, revenue growth, as defined by gallons of product sold per year was flat and had been flat for ten years.
Our client was the manufacturer of a breakthrough biotechnology drug. Sales were skyrocketing, and our client’s drug was the fastest growing drug in history at that point in time. But quickly, things began to unravel in the marketplace.
A process equipment manufacturer turned to QDI to evaluate its existing channel structure’s ability to deliver long-term growth. We developed a channel strategy that put the manufacturer on track to grow its business.
Our client was looking to grow share in a highly competitive aftermarket parts market. It became critical to understand the needs of the market. Our needs-based segmentation exercise identified two distinct customer groups.
Our client had been developing the power transmission equipment aftermarket opportunity for several years. They posed the question,” What do we need to do to dramatically grow our aftermarket business?”
GE realized it was in trouble. The product line was old; the development efforts for the next generation product were going to produce at best a me-too product. QDI’s research helped GE identify the forces it could leverage in the market.
A leading manufacturer of engines was looking for a strategy to offset the efforts aftermarket suppliers – will-fitters – were having in his market. Our research identified areas to improve on that were met with enthusiastic market response.