How do you increase your channel’s effort with your products?
Often your sales effectiveness is only as good as the sales channel’s ability to communicate your value. Learn how multi-channel systems are being developed to change the selling and buying process to increase the effectiveness of your sales channels.
Case studies on Growing Share Through Distribution
Distribution strategy is not easy. Suppliers struggle with it. Efforts to insure that brands are available to end users when & where they want to buy mean that product distribution is a critical element in a brand’s success or failure.
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As suppliers, both distributors and manufacturers frequently use the term “partner” when describing their relationship with their channels or customers. The reality is that a good percentage of partnerships have sunken to the point where each party is preoccupied with fulfilling his own self-serving ends.
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