A process equipment manufacturer turned to QDI to evaluate its existing channel structure’s ability to deliver long-term growth. We developed a channel strategy that put the manufacturer on track to grow its business.
Our client was looking to grow share in a highly competitive aftermarket parts market. It became critical to understand the needs of the market. Our needs-based segmentation exercise identified two distinct customer groups.
Case Study: Process Equipment
/0 Comments/in Case Studies /by grahamoA process equipment manufacturer turned to QDI to evaluate its existing channel structure’s ability to deliver long-term growth. We developed a channel strategy that put the manufacturer on track to grow its business.
Case Study: Construction Equipment – Aftermarket Strategy
/0 Comments/in Case Studies /by grahamoOur client was looking to grow share in a highly competitive aftermarket parts market. It became critical to understand the needs of the market. Our needs-based segmentation exercise identified two distinct customer groups.
Case Study: Factory Automation
/0 Comments/in Case Studies /by grahamoMaxitron was the first company to marry the brains of the personal computer to the functionality of a PLC. This was an exciting technology advance.