Channels for New Products – Customer Challenges
Customers never tell you what they need, so how do you know what to do that they will really value?
Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services. While this sounds like an ideal goal, building useful “customer learning experiences” is a much greater challenge to the innovation process than most understand.
Case Study: OEM Electronic Components
/0 Comments/in Case Studies /by grahamoWe recently completed an assignment for a high-tech firm. QDI identified the channels that would deliver the most sales for a new product with very little recognition in the marketplace.
Case Study: Biometrics
/0 Comments/in Case Studies /by grahamoWhile the benefits of Biometrics are well known, few businesses have adopted its applications. Our client, a handwriting signature verification software company asked us to find powerful partners in the market to help sell their software.
Case Study: Heat Pumps
/0 Comments/in Case Studies /by grahamoWe examined a new product launch for a heat pump/water heater manufacturer to see why its product didn’t take off in the marketplace. Through our research, we discovered the manufacturer failed to place the product in the proper channels.