Channel Strategies for Growth – Customer Challenges
Customers never tell you what they need, so how do you know what to do that they will really value?
Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services. While this sounds like an ideal goal, building useful “customer learning experiences” is a much greater challenge to the innovation process than most understand.
Case studies on Channel Strategies for Growth
Whitepapers on Channel Strategies for Growth
Whitepapers – Your Channels Are Breaking…
Existing distribution channels are breaking because the rate of change around these channels; the people, the technology, and the products are changing more rapidly than these complex organizational infrastructures can adopt.
Whitepapers – Will You Fail Your Channels?
For you to meet your three and five year business objectives, your distribution channels must be able to do their part of the job.
Whitepapers – How to Avoid Channel Failure
Like so many things in life, you can only control what you do, not what others do. As a marketer, you can control channel selection, channel program development and the implementation of your channel programs.
Moving the Market: Four Questions You Need to Answer to Strengthen Your New Product/Service Marketing Strategy
/0 Comments/in Blog, Presentations /by Christy BarrSept 2021- Every business or new business opportunity is substantiated by answering Four Basic Questions that address the level of change required by any new strategy.
Go-to-Market Strategy in the Covid-19 Environment
/0 Comments/in Blog, Presentations /by Christy BarrFebruary 2021 – We’ve made it through nine months of learning driven by the restrictions caused by the Covid-19 pandemic. How have these affected your Go-to-Market planning and strategies?
Your Customer Facing Activities Have to Change – Right?
/0 Comments/in Blog, Presentations /by Christy BarrNovember 2020 – The unrelenting drive of technology coupled with the crushing impact of Covid-19 has forced unimaginable changes on our client’s markets.
Everyone is hoping things will stabilize and business will go back to normal. But will it?