Marketing Case Studies: Solutions for New Product Development

Case Study: Power Transmission

Our objective was to evaluate the value of this product concept to different customer segments and to quantify the size of the opportunity for each segment.

Case Study: Pump Manufacturer

At great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.

Case Study: Electric Ranges and Ovens

Our client had access to several new cooking technologies from convection and light ovens to induction cooking and smooth-top ranges.

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