QDI Blog:
Insights for Success in Complex Markets


At QDI, we think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives who help companies accelerate the adoption of new products.  We assist you in creating:

  • Products and overall value propositions – benefits and costs – that are a winning fit for your target markets
  • Channels capable, equipped, and motivated to support your marketing effort
  • Effective positioning that communicates value to your customers

Instead of getting out a magnifying glass and looking at every foot print, we look at all the steps of a customer’s experience with your product and/or service. We look for details and patterns no one else has seen in your individual sales, specific lost sales, and missed sales in both customers and non-customers.

Our blog, Insights for Success in Complex Markets, is intended to help you do some of your own detective work and when you need help, we are here to assist.

Do You Have the Right Strategy for Dealing with Price Competition?

If you don’t understand the nature of the price competition you face, your odds of selecting the wrong strategy are high. These five types of price competition are pretty obvious when you see them on paper, but much harder to discern and address in the real world.

True Value

True Value. In the marketplace, the only perception that matters is the customer’s. Learn how to effectively communicate your value to your customers.

Are You in Control of the 3 Dimensions of Your Digital Strategy?

Combining the impact of digital products on digital channels introduces a third dimension of complexity to your digital strategy decisions. This article introduces these digital movements and begins the challenge of assessing their impact on traditional businesses processes.

Marketing the IoT (Internet of Things) – A Major Value Challenge

Manufactures are generating more data flowing off their machines and making efforts to capture and analyze that data, but there is a gap in turning what that data is telling into viable business models, particularly for established manufacturers and their channels. Nowhere is this more prevalent than in the construction and agricultural equipment markets where data is being collected almost real-time from machines that are operating in the field.

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