At QDI, we think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives who help companies accelerate the adoption of new products. We assist you in creating:
Products and overall value propositions – benefits and costs – that are a winning fit for your target markets
Channels capable, equipped, and motivated to support your marketing effort
Effective positioning that communicates value to your customers
Instead of getting out a magnifying glass and looking at every foot print, we look at all the steps of a customer’s experience with your product and/or service. We look for details and patterns no one else has seen in your individual sales, specific lost sales, and missed sales in both customers and non-customers.
Our blog, Insights for Success in Complex Markets, is intended to help you do some of your own detective work and when you need help, we are here to assist.
Combining the impact of digital products on digital channels introduces a third dimension of complexity to your digital strategy decisions. This article introduces these digital movements and begins the challenge of assessing their impact on traditional businesses processes.
http://www.qdistrategies.com/wp-content/uploads/2015/10/QDI-Logo-Stacked-640px-300x132.png00Christy Barrhttp://www.qdistrategies.com/wp-content/uploads/2015/10/QDI-Logo-Stacked-640px-300x132.pngChristy Barr2017-03-24 20:12:002017-03-30 17:29:45Are You in Control of the 3 Dimensions of Your Digital Strategy?
Manufactures are generating more data flowing off their machines and making efforts to capture and analyze that data, but there is a gap in turning what that data is telling into viable business models, particularly for established manufacturers and their channels. Nowhere is this more prevalent than in the construction and agricultural equipment markets where data is being collected almost real-time from machines that are operating in the field.
http://www.qdistrategies.com/wp-content/uploads/2015/10/QDI-Logo-Stacked-640px-300x132.png00Christy Barrhttp://www.qdistrategies.com/wp-content/uploads/2015/10/QDI-Logo-Stacked-640px-300x132.pngChristy Barr2017-03-09 14:24:082017-03-13 18:31:23Marketing the IoT (Internet of Things) - A Major Value Challenge
Go-to-Market, Value, Segmentation, Channel Marketing, and Growth. For our clients, all of these strategies are interdependent when managing complex market problems. Complexity is where we have focused our consulting for the last twenty years.