Case Studies.
Case Study: Concrete Construction Chemicals
/0 Comments/in Case Studies /by grahamoWe developed programs that were targeted at the highest potential distributors who could help our client increase sales revenue.
Case Study: Building Materials
/0 Comments/in Case Studies /by grahamoOur consultants interviewed both large and small contractors and the company’s existing distributors as well as competitive distributors. We identified key programs for each segment of the market.
Case Study: Factory Automation
/0 Comments/in Case Studies /by grahamoOur client was implementing a strategy to overlay a direct sales force on top of a traditional distribution network. Their objective was to develop the programs and tools to make both channels more effective.
Case Study: OEM Electronic Components
/0 Comments/in Case Studies /by grahamoWe recently completed an assignment for a high-tech firm. QDI identified the channels that would deliver the most sales for a new product with very little recognition in the marketplace.
Case Study: Data Communications IBM
/0 Comments/in Case Studies /by grahamoIBM developed a nationwide data network to move all classes of internal data. This very successful technology venture gave Field Service Technicians access to virtually any information they needed to more efficiently and effectively service customers.
Case Study: Label Division of an Equipment Manufacturer – Sales Effectiveness Segmentation Strategy
/0 Comments/in Case Studies /by grahamoOur client captured approximately 10% of the potential label business used by their equipment. The wide range of customers, label materials, and applications made it difficult to determine where the best opportunities existed.
Case Study: Roofing Manufacturer – Needs-Based Segmentation Strategy
/0 Comments/in Case Studies /by grahamoWe helped our client, a roofing shingles manufacturer, save money by appropriately marketing to two segments.
Market Research Case Studies.
All QDI projects are based on primary research QDI project teams collect. To see how the research is used, review QDI case studies.
Case Study: Water Treatment Equipment
/0 Comments/in Case Studies /by grahamoOur client was developing a strategy to grow business. QDI’s learned how the market works and identified the leverage points.
Case Study: Pump Manufacturer
/0 Comments/in Case Studies /by grahamoOur client identified a European manufacturer that appeared to complement their product lines and would increase coverage of the European market.
Case Study: Pharmaceutical Process Equipment Manufacturer
/0 Comments/in Case Studies /by grahamoOur client was looking to expand their process equipment business within the pharmaceutical and biotechnology markets.
Case Study: Building Materials Manufacturer
/0 Comments/in Case Studies /by grahamoQDI conducted in-depth market analysis and learned the small number of architects the client could reach and influence was their bottleneck to growth.
Case Study: MES Software Vendor
/0 Comments/in Case Studies /by grahamoAs the Manufacturing Execution Systems (MES) market developed, firms purchased solutions for a wide range of reasons. We found early adopters, learned what defined the emerging segments and identified leads.
Barcode Printer – Market Entry Case Study
/0 Comments/in Case Studies /by grahamoOur client was launching a new line of printers targeting industries that were not currently bar code printer users. We jump started sales and shortened the new product ramp-up to less than a year.
Case Study: Floor Coatings Manufacturer
/0 Comments/in Case Studies /by grahamoOur client wanted to become a strong player in the commercial new construction market, a market in which architects and general contractors make the purchase decisions.
Case Study: Biometrics
/0 Comments/in Case Studies /by grahamoWhile the benefits of Biometrics are well known, few businesses have adopted its applications. Our client, a handwriting signature verification software company asked us to find powerful partners in the market to help sell their software.