Marketing Case Studies: Growth/Pricing Strategy

Case Study: Programmable Controls

GE realized it was in trouble. The product line was old; the development efforts for the next generation product were going to produce at best a me-too product. QDI’s research helped GE identify the forces it could leverage in the market.

Case Study: Kitting Strategy for Competition

A leading manufacturer of engines was looking for a strategy to offset the efforts aftermarket suppliers – will-fitters – were having in his market. Our research identified areas to improve on that were met with enthusiastic market response.

Case Study: International Pump Manufacturer

Our client’s objective was simple: learn how to grow market share outside of their home market.

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