Identifying Customer Needs – Customer Challenges
Customers never tell you what they need, so how do you know what to do that they will really value?
Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services. While this sounds like an ideal goal, building useful “customer learning experiences” is a much greater challenge to the innovation process than most understand.
Case Study: Electric Ranges and Ovens
/0 Comments/in Case Studies /by grahamoOur client had access to several new cooking technologies from convection and light ovens to induction cooking and smooth-top ranges.
Case Study: Basic Chemical Manufacturer
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