Strategic Management Whitepapers.

Do You Have the Right Strategy for Dealing with Price Competition?

June 2017 – If you don’t understand the nature of the price competition you face, your odds of selecting the wrong strategy are high. These five types of price competition are pretty obvious when you see them on paper, but much harder to discern and address in the real world.

True Value

May 2017 – True Value. In the marketplace, the only perception that matters is the customer’s. Learn how to effectively communicate your value to your customers.

Are You in Control of the 3 Dimensions of Your Digital Strategy?

March 2017 – Combining the impact of digital products on digital channels introduces a third dimension of complexity to your digital strategy decisions. This article introduces these digital movements and begins the challenge of assessing their impact on traditional businesses processes.

Marketing the IoT (Internet of Things) – A Major Value Challenge

March 2017 – Manufactures are generating more data flowing off their machines and making efforts to capture and analyze that data, but there is a gap in turning what that data is telling into viable business models, particularly for established manufacturers and their channels. Nowhere is this more prevalent than in the construction and agricultural equipment markets where data is being collected almost real-time from machines that are operating in the field.