Strategies for Market Entry – Customer Challenges
How to identify and sell to early adopters.
Is your new product valuable enough to get sales force attention?
If you have been in sales, you know that every new idea only gets a few shots at being successful. If it fails too many times it “never comes out of the sales reps bag again.” Learn how you can increase your chances of sales success with new products.
Case studies on Entering New Markets
Whitepapers on Entering New Markets
Whitepapers – A GM’s Product Commercialization Insurance Policy
Bringing a new product to market is one of the most costly and risky activities any GM will face. Voice of the customer research and stage gate reviews have improved the odds to achieve success.
Whitepapers – Avoiding the Pitfalls of New Market Entries
New market launches require a myriad of decisions. It only takes a few bad decisions to sink a product.
Whitepapers – QDI’s 50 Questions to Rate Your Launch Plan
A poor product launch can damage a company’s image in terms of alienating the sales force, lowering customer satisfaction, and reducing your overall credibility.
Marketing the IoT (Internet of Things) – A Major Value Challenge
/0 Comments/in Blog, Whitepapers /by Christy BarrMarch 2017 – Manufactures are generating more data flowing off their machines and making efforts to capture and analyze that data, but there is a gap in turning what that data is telling into viable business models, particularly for established manufacturers and their channels. Nowhere is this more prevalent than in the construction and agricultural equipment markets where data is being collected almost real-time from machines that are operating in the field.
Case Study: Programmable Controls
/0 Comments/in Case Studies /by grahamoGE realized it was in trouble. The product line was old; the development efforts for the next generation product were going to produce at best a me-too product. QDI’s research helped GE identify the forces it could leverage in the market.
Case Study: Factory Automation
/0 Comments/in Case Studies /by grahamoMaxitron was the first company to marry the brains of the personal computer to the functionality of a PLC. This was an exciting technology advance.