Launch. Compete. Win. Grow.

QDI Strategies helps you enter new markets, discover profitable channels and develop growth strategies.

Go-to-market strategy

Learn how QDI Strategies can help you bring new products to markets better, faster and with measurable results.

Segmentation strategy

Reduce costs, increase average prices and increase profits – all by segmenting your customers and providing better value.

Channel strategy

Increase your return on investment by understanding which channels deliver the value you need to succeed in the market.

Market research

Maximize value from your research efforts by asking the right questions and integrating the findings into your decision-making processes.

Understand how to overcome your challenges.

How to stop the share lose and take back your position

Most companies face some type of aftermarket competition or what some businesses call “will-fitters.”  As frustrating as it is for original equipment OEMs or the original product designer and manufacturer, these competitors exist and they exist because they have value to some customers.

If you think you have conflict, you probably do.

If you have conflict, what strategies do you need to develop to manage the level of conflict and make your channels more productive? QDI conducts research to help clients understand the nature and sources of conflict that exist in their businesses.

Identify how to identify and sell the early adopters.

Is your new product valuable enough to get sales force attention? If you have been in sales, you know that every new idea only gets a few shots at being successful. If it fails too many times it “never comes out of the sales reps bag again.”

Are your channels failing you?

How do you determine if your existing channels will deliver the growth you need? Looking at sales volume often doesn’t tell the whole story and gives no clue to why revenues are dropping.

How do you increase your channel’s effort with your products?

Often your sales effectiveness is only as good as the sales channel’s ability to communicate your value. Learn how multi-channel systems are being developed to change the selling and buying process to increase the effectiveness of your sales channels.

Customers never tell you what they need, so how do you know what to do that they will really value?

Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services.

With an acquisition target in sight, the questions become, “Are we missing anything?”

Is there anything going on in the market, with key customer or distributors that would alter the value we have put on this company.
QDI conducts fast-turn-around market acquisition studies for clients which investigate a company’s market position.

Do I have a positioning or pricing problem?

Am I leaving money on the table? While many companies are trying to determine the “right price” they often learn that they have a more basic problem – positioning – the customers don’t understand your value proposition.

Are you wasting marketing resources?

Are you using convenient segmentations rather than a segmentation based on what customers value? Customer segmentation is often the most enlightening exercise for companies because the truth is different customer sets value different things.

How large is the market opportunity for this new product?

Is the potential large enough to meet your objectives? Will it grow fast enough? What could impact market growth? Knowing both the size of the potential market and how fast it will grow are win-lose issues for new product marketer.

How to stop the share lose and take back your position

Most companies face some type of aftermarket competition or what some businesses call “will-fitters.”  As frustrating as it is for original equipment OEMs or the original product designer and manufacturer, these competitors exist and they exist because they have value to some customers.

If you think you have conflict, you probably do.

If you have conflict, what strategies do you need to develop to manage the level of conflict and make your channels more productive? QDI conducts research to help clients understand the nature and sources of conflict that exist in their businesses.

Identify how to identify and sell the early adopters.

Is your new product valuable enough to get sales force attention? If you have been in sales, you know that every new idea only gets a few shots at being successful. If it fails too many times it “never comes out of the sales reps bag again.”

Are your channels failing you?

How do you determine if your existing channels will deliver the growth you need? Looking at sales volume often doesn’t tell the whole story and gives no clue to why revenues are dropping.

How do you increase your channel’s effort with your products?

Often your sales effectiveness is only as good as the sales channel’s ability to communicate your value. Learn how multi-channel systems are being developed to change the selling and buying process to increase the effectiveness of your sales channels.

Customers never tell you what they need, so how do you know what to do that they will really value?

Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services.

With an acquisition target in sight, the questions become, “Are we missing anything?”

Is there anything going on in the market, with key customer or distributors that would alter the value we have put on this company.
QDI conducts fast-turn-around market acquisition studies for clients which investigate a company’s market position.

Do I have a positioning or pricing problem?

Am I leaving money on the table? While many companies are trying to determine the “right price” they often learn that they have a more basic problem – positioning – the customers don’t understand your value proposition.

Are you wasting marketing resources?

Are you using convenient segmentations rather than a segmentation based on what customers value? Customer segmentation is often the most enlightening exercise for companies because the truth is different customer sets value different things.

How large is the market opportunity for this new product?

Is the potential large enough to meet your objectives? Will it grow fast enough? What could impact market growth? Knowing both the size of the potential market and how fast it will grow are win-lose issues for new product marketer.

increase profits fortune 1000 companies qdi strategies

QDI Strategies helps Fortune 1000 clients grow revenues and increase profits.

Learn more about
our value driven results.

Case Study: Building Materials Supplier

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At great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.

Case Study: Specialty Chemical Channel Erosion

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We worked with a specialty chemical manufacturer several years ago that was the leader in the industry and had been introducing new product categories every few years. In spite of this, revenue growth, as defined by gallons of product sold per year was flat and had been flat for ten years.

Our clients

 

Armstrong Industrial Specialties
BP Amoco Chemical
Binding Industries of America
Caterpillar
Chicago Tag & Label, Inc.

Communication Intelligence Corporation
Commonwealth Edison
Covington & Burling
Degussa-Huls
DocuSystems

The Dow Chemical Company
Energy Center of Wisconsin
Emerson Process Management
EPRI (Electric Power Research Institute)
The Euclid Chemical Company

Falk Renew
Federal Signal
Flex Products
GAF Materials Corp.
Gould’s Pumps-ITT

Hydro Aluminum North America
ICC (International Component Corp.)
ITT Fluid Technology Corp.
ITT Engineered Valves
Ivega

Leo Burnett U.S.A. – Idealab
Lowara Spa
Manhattan Toy Europe, Ltd.
Medela, Inc.
Media Pull
SDGE (San Diego Gas & Electric)

Midwest Young Artists
OG&E (Oklahoma Gas and Electric)
OTTO Industries
PG&E (Pacific Gas and Electric)
Porter Cable
SMUD (Sacramento Municipal Utility District)

Pentair
Plastag Corporation
Real World Technology
Rexnord
RGC Communications
NEEA (Northwest Energy Efficiency Alliance)

Riverside Publishing
Resource Commercial Flooring Network
Rust-Oleum
Sarnafil Inc.
Spirax Sarco
Stonhard

Get results, now.

Call 847-566-2020 x229 to discuss solutions to your challenges.