QDI Strategies, Inc.marketing strategies, channel strategies, new product / new market
   

(1) Navigating Channel Expressways by Steve Bassill

(2) QDI's 20 /20 Look At Segmentation - 3 Levels to Increase Your Focus and Maximize Profits!      
Channel Distribution Strategies


Will your channel distribution strategy deliver your objectives?

This is a simple question with profound implications. View your channel distribution strategy as your "pipeline" to the market. Like a physical pipeline, your channels can be too narrow to provide the flow of revenue you need - they can be clogged with conflicting product lines or agendas - they can be piped to the wrong customer set - or they can be filled with impurities, resulting in a poor quality product or service to your customer.

Channel Strategies and Growth StrategiesDoes Your Marketing Team Have the Confidence to Take the Channel Strategy Plunge?
   
· The net result is lower revenue and higher sales and marketing cost
· Sometimes, new products fail because the channel could not do the job
Each of these pipeline blockages is a dimension of your channel capacity. Channel capacity is the channel's ability to meet your business objectives. Capacity is a function of COVERAGE, COMPETENCY, CONNECTION, and COMMITMENT. Each of these performance metrics impacts the market share that a channel can deliver for you.

Whether your current channel distribution strategy can't deliver the growth you need or you're creating channels for a new product category, QDI's marketing consultants can help design and implement a channel distribution strategy with the capacity to meet your business objectives.

Articles on Channel Strategies:

· How to Avoid Channel Failure
· The Changing Landscape of Industrial Marketing
· Riding the Wave: Channel Strategy Alternatives


Market Research to Build Insight

QDI's research captures "PICTURES OF THE MARKET" that provide market clarity:

  • Moments of truth research...learn the moment customer and channel decisions can be influenced
  • Customer and channel behavior research...learn what drives the sale of your product
  • New needs research...learn customer performance functions before you consider launching a new product

    

  
      

 

 QDI Strategies is a marketing  consulting firm with a reputation for service and a  record of results. Since 1991 we have helped   leading commercial and industrial clients find, verify  and exploit new growth opportunities.


What Can We Do For You?

QDI offers levels of marketing consulting service tailored to meet your needs:

Workshops  QDI consultants facilitate impartial, knowledge building marketing strategy workshops.

Research QDI offers regional, national and global market research. We turn research into understanding and create new insights to develop winning marketing strategies.

Consulting QDI's marketing consultants bring the experience, market understanding and strategy tools to turn complex new products, changing customer needs, or maturing markets into revenue growth.

QDI's focus is on VALUE - the value you create for your customers and how you can turn that value into sales and profit growth.  We develop marketing strategies that:

  • Drive growth through new products and new markets
  • Grow revenue and profit among existing customers
  • Increase market share

QDI's Core Competencies Include:

 Channel Distribution Strategies
 Channel Management
 New Products & Technology
 Market Assessments
 New Product Marketing Strategies
 Behavioral Based Market Segmentation
 Positioning & Branding
 Sales & Marketing Alignment Strategies
 Decision Support Processes

Articles on Marketing Strategies:
  · QDI's Marketing White Papers
 · 20/20 Market Segmentation Strategy
 · Growth Initatives to Compete Against the China Threat
  · A Case Study in Value Management

       

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         QDI STRATEGIES, INC.
         1580 S. Milwaukee Ave.
         Suite 620
         Libertyville, IL 60048
         Phone 847-566-2020
         Fax 847-281-9723
        

New Products and
New Product Marketing Strategies

Innovative technologies and first-rate ideas don't automatically become great new products. Most new products fail. Worse yet, the reasons often go undetected and jeopardize the success of future new product launches.


New products have to meet three criteria to
increase your potential to win the sale:
  1. The product must have highly sought after benefits and enough potential customers to make the offering economically viable
  2. A substantial number of perspective customers must be ready and able to purchase and use the product to justify market launch
  3. Your new product must offer the customer greater value than the competition's offering

New
Technologies

Market
Assessment

New Technologies Market Assessment
Using qualitative research, QDI's marketing consultants build a new product launch knowledge base designed to answer the following questions:
  • Is there a market for this product?
  • How big will it be?
  • How fast will it grow?
  • Who are the target customers?
  • How will I reach them?
  • Will my product win - or what must I change to have a winner?
Whether you're in the initial planning stages or assessing your first year's performance, QDI can help you develop a successful new product entry strategy designed to ramp up new product sales quickly.
QDI's Value Management Workbook™
A tool kit to create and capture value
    LEARN HOW TO THINK LIKE A   MARKET-DRIVEN ORGANIZATION

  Use professional marketing tools developed by  QDI consultants to enhance your market share  and overall performance. The Value  Management Workbook™ is designed to  organize, evaluate and challenge your  marketing framework. Exercises will
 help your team:
  • Drill down on specific areas where you can improve your performance
  • Develop value propositions - the corner stones to breakthrough strategies
  • Capture the value you create with high performance go-to-market strategies

 Complete this user-friendly workbook, and you  will be armed with the solid foundation of  information you need to evaluate the key  decisions that drive your business. Our  extensive experience reveals companies who  gain control of information achieve  unprecedented leverage.

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