about qdi strategies value

QDI Strategies has a history of creating value.

QDI’s focus is on value, the value you create for your customers and translating that value into sales and profit growth, which is why we describe ourselves as Customer Value Consultants.

 

Customer selection value

We select which customer segments to target for growth. Our venture firms frequently target one best fit segment, our Fortune 500 clients may develop value propositions for all of the segments in their market.

Creating new value

Our value research will quantify the components of value by segment and our software tools enable us to model the impact on win rate of alternative value propositions.
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Segmenting for value

 Our experience in creating new go-to-market systems combined with the client’s execution experience produces a new strategy for each segment. Our value management model enables us to model share and revenue under alternative strategies.

Capturing value

For some clients we employ the value management model with channel / sales force behavioral work to help define the new processes, metrics, pricing, channel discounts, and incentives. The result is capturing more of the value in revenue and profit.

 

Developing actionable strategies.

We use a proven “discovery research process” including voice of the customer, voice of the market and quantitative models to develop 20/20 insight. Throughout this process we continually address creating and capturing value in the marketplace. Why?

Our experience

You must communicate and deliver more value to your customers than other alternatives. QDI Strategies unites your goals with our insights to develop actionable strategies.

Your goals

 You have goals. We listen and focus on understanding what you need to know to succeed in the marketplace. We engage in a thorough learning process.

New insights

We don’t just scratch the surface. We dig deep for 20/20 insight until our analysis yields clarity. We continue to ask “What did we learn and how will it impact achieving your goals?”

Actionable strategies

We work closely with our clients using 20/20 insight and a combination of quantitative and qualitative tools to develop actionable strategies. We’re dedicated to your success!

 

  Listen to what our clients say about how we helped them in

  Go-to-Market Strategies
Channel Strategies
Segmentation
Through our Discovery Research

Since 1991 we’ve delivered value across a broad range of companies in both high technology and low technology markets.  

Our client range from start-up ventures to major global corporations. Clients come to us when they want to grow significantly faster than they have in the last few years.  The scope of our engagements can range from a business unit up to the whole company or down to a single product line.

In some cases it’s a new technology, a new product or entering a new market, where clients go from concept or initial sales to a successful business.  In other cases it is a mature business that needs to change where their products are used, how their products are used, or completely reinvent themselves.

We are a guide on the journey to delivering better value.

Changes of this magnitude can’t be made by someone outside your organization. Our role is to facilitate new information, perspective and ultimately execution that delivers that growth.

Our passion is the development and implementation of profitable growth strategies based on market dynamics and knowledge of the buyer. Together with our partners we can provide research that spans the globe geographically and spans the playing field conceptually.

QDI’s Approach to Value Management

Business success is all about creating and capturing value. This is the cornerstone of QDI’s consulting philosophy. At it’s founding more than 25 years ago, Steve Bassill had developed a framework and systems model for managing a business that would systematically create and capture value, a frame QDI calls “Value Management.”

Learn more about Value Management from QDI.

QDI Strategies’ research expertise is in developing “understanding.”

When you want to know why things are happening and how they will change, QDI’s consultants have the expertise and industry experience to create the insight you need.  

Working with our research partners in Europe and Asia, we can develop insight regarding any market in the world.  In addition, our research partners are experts in database development, competitive intelligence and industry dimensioning.

Our project managers custom design the research approach to meet our clients’ needs.  There is not one approach that fits all clients.  Likewise, for any client engagement, we may combine multiple types of research to meet the strategic objective.

Our goal is to develop the insight necessary for our clients to make the hard decisions that will grow their businesses.  Our promise is that we will engage our clients in a learning experience that makes this insight their insight and a foundation for their strategy decisions.

 

Value driven results.

See how we’ve helped others like you with challenges like yours.

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Synopsis: Building Materials Supplier - Pricing Strategy

/
At great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.

Case Study: Specialty Chemical Channel Erosion

/
We worked with a specialty chemical manufacturer several years ago that was the leader in the industry and had been introducing new product categories every few years. In spite of this, revenue growth, as defined by gallons of product sold per year was flat and had been flat for ten years.

Case Study: Biotech Channel Pricing Conflict

/
Our client was the manufacturer of a breakthrough biotechnology drug. Sales were skyrocketing, and our client’s drug was the fastest growing drug in history at that point in time. But quickly, things began to unravel in the marketplace.

Case Study: Programmable Controls

/
GE realized it was in trouble. The product line was old; the development efforts for the next generation product were going to produce at best a me-too product. QDI's research helped GE identify the forces it could leverage in the market.

Case Study: Utility Service Vehicle

/
QDI conducted research with all the players in the market to understand the nature and scope of the overlaps in market segment coverage and product lines between different channel players.

Case Study: Kitting Strategy for Competition

/
A leading manufacturer of engines was looking for a strategy to offset the efforts aftermarket suppliers – will-fitters – were having in his market. Our research identified areas to improve on that were met with enthusiastic market response.

Case Study: Maintenance Coatings

/
We helped our client identify the channels, size their potential and determine how well our client's offering would fit within these channels.

Case Study: International Pump Manufacturer

/
Our client’s objective was simple: learn how to grow market share outside of their home market.

Case Study: Power Transmission

/
Our objective was to evaluate the value of this product concept to different customer segments and to quantify the size of the opportunity for each segment.

Case Study: Process Equipment

/
A process equipment manufacturer turned to QDI to evaluate its existing channel structure’s ability to deliver long-term growth. We developed a channel strategy that put the manufacturer on track to grow its business.

Case Study: Pump Manufacturer

/
At great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.

Case Study: Waste Management Market

/
A leading manufacturer of equipment to the waste treatment market was in need of a channel strategy that would grow its business.
,

Synopsis: Building Materials Supplier - Pricing Strategy

/
At great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.

Case Study: Specialty Chemical Channel Erosion

/
We worked with a specialty chemical manufacturer several years ago that was the leader in the industry and had been introducing new product categories every few years. In spite of this, revenue growth, as defined by gallons of product sold per year was flat and had been flat for ten years.

Case Study: Biotech Channel Pricing Conflict

/
Our client was the manufacturer of a breakthrough biotechnology drug. Sales were skyrocketing, and our client’s drug was the fastest growing drug in history at that point in time. But quickly, things began to unravel in the marketplace.

Case Study: Programmable Controls

/
GE realized it was in trouble. The product line was old; the development efforts for the next generation product were going to produce at best a me-too product. QDI's research helped GE identify the forces it could leverage in the market.

Case Study: Utility Service Vehicle

/
QDI conducted research with all the players in the market to understand the nature and scope of the overlaps in market segment coverage and product lines between different channel players.

Case Study: Kitting Strategy for Competition

/
A leading manufacturer of engines was looking for a strategy to offset the efforts aftermarket suppliers – will-fitters – were having in his market. Our research identified areas to improve on that were met with enthusiastic market response.

Case Study: Maintenance Coatings

/
We helped our client identify the channels, size their potential and determine how well our client's offering would fit within these channels.

Case Study: Power Transmission

/
Our objective was to evaluate the value of this product concept to different customer segments and to quantify the size of the opportunity for each segment.

Case Study: International Pump Manufacturer

/
Our client’s objective was simple: learn how to grow market share outside of their home market.

Case Study: Process Equipment

/
A process equipment manufacturer turned to QDI to evaluate its existing channel structure’s ability to deliver long-term growth. We developed a channel strategy that put the manufacturer on track to grow its business.

Case Study: Pump Manufacturer

/
At great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.

Case Study: Waste Management Market

/
A leading manufacturer of equipment to the waste treatment market was in need of a channel strategy that would grow its business.
 

Our clients

We’ve driven growth in every industry on every continent in (almost) every country.

 

Armstrong Industrial Specialties
BP Amoco Chemical
Binding Industries of America
Caterpillar
Chicago Tag & Label, Inc.

Communication Intelligence Corporation
Commonwealth Edison
Covington & Burling
Degussa-Huls
DocuSystems

The Dow Chemical Company
Energy Center of Wisconsin
Emerson Process Management
EPRI (Electric Power Research Institute)
The Euclid Chemical Company

Falk Renew
Federal Signal
Flex Products
GAF Materials Corp.
Gould’s Pumps-ITT

Hydro Aluminum North America
ICC (International Component Corp.)
ITT Fluid Technology Corp.
ITT Engineered Valves
Ivega

Leo Burnett U.S.A. – Idealab
Lowara Spa
Manhattan Toy Europe, Ltd.
Medela, Inc.
Media Pull
SDGE (San Diego Gas & Electric)

Midwest Young Artists
OG&E (Oklahoma Gas and Electric)
OTTO Industries
PG&E (Pacific Gas and Electric)
Porter Cable
SMUD (Sacramento Municipal Utility District)

Pentair
Plastag Corporation
Real World Technology
Rexnord
RGC Communications
NEEA (Northwest Energy Efficiency Alliance)

Riverside Publishing
Resource Commercial Flooring Network
Rust-Oleum
Sarnafil Inc.
Spirax Sarco
Stonhard

 

The management team.

steve bassil qdi strategies

Steven Bassill

President

Steven Bassill is President of QDI Strategies, Inc. For the past 26 years as a management consultant, he has worked with companies to achieve breakthroughs in product, channel and brand strategies.

His success is based on helping QDI clients change how they view their customers, themselves and the marketplace. Steve received a BSBA and an MBA in marketing and finance from Northwestern University. Prior to launching QDI Strategies, he gained valuable experience as Chief Operating Officer at Frank Lynn and Associates, a marketing firm specializing in channel marketing. Steve frequently speaks on industry trends and also shares his expertise in the numerous white papers and marketing strategy articles he has authored.

michael barr qdi strategies

Michael Barr

Principal

Michael Barr is a principal with QDI Strategies, Inc. For the past 20 years, he has worked with high tech and mature industries to sell products and services into U.S., European and Asian markets. He specializes in business-to-business marketing, driving commercialization of new technologies, product development, brand management, pricing, communications and channel distribution. B2B industrial marketing is his specific area of expertise.

Mike helps clients meet their changing product and service needs by utilizing direct research and structured decision making tools to create breakthrough strategies. Through his work, he has helped clients develop successful growth strategies.

Mike earned a BA and MA in economics from the University of Illinois. He held management positions at two Global Fortune 500 companies before joining QDI Strategies. Mike is a frequent participant and speaker at industry conferences.