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Whitepapers

Do You Have the Right Strategy for Dealing with Price Competition?

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June 2017 – If you don’t understand the nature of the price competition you face, your odds of selecting the wrong strategy are high. These five types of price competition are pretty obvious when you see them on paper, but much harder to discern and address in the real world.

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True Value

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May 2017 – True Value. In the marketplace, the only perception that matters is the customer’s. Learn how to effectively communicate your value to your customers.

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Are You in Control of the 3 Dimensions of Your Digital Strategy?

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March 2017 – Combining the impact of digital products on digital channels introduces a third dimension of complexity to your digital strategy decisions. This article introduces these digital movements and begins the challenge of assessing their impact on traditional businesses processes.

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Marketing the IoT (Internet of Things) – A Major Value Challenge

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March 2017 – Manufactures are generating more data flowing off their machines and making efforts to capture and analyze that data, but there is a gap in turning what that data is telling into viable business models, particularly for established manufacturers and their channels. Nowhere is this more prevalent than in the construction and agricultural equipment markets where data is being collected almost real-time from machines that are operating in the field.

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Case Studies

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Synopsis: Building Materials Supplier - Pricing Strategy

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At great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.

Case Study: Specialty Chemical Channel Erosion

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We worked with a specialty chemical manufacturer several years ago that was the leader in the industry and had been introducing new product categories every few years. In spite of this, revenue growth, as defined by gallons of product sold per year was flat and had been flat for ten years.

Case Study: Biotech Channel Pricing Conflict

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Our client was the manufacturer of a breakthrough biotechnology drug. Sales were skyrocketing, and our client’s drug was the fastest growing drug in history at that point in time. But quickly, things began to unravel in the marketplace.

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Workshops

Workshops - Value Assessment

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Are you looking at a new product, sluggish sales for an existing product, or opportunities for growth with specific products and market segments?

Workshops - Segmentation Strategist

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Use QDI’s Segment Strategist Workshop as a springboard to develop a successful segment strategy plan.

Workshops - Segmentation Strategy

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Learn QDI’s three levels of segmentation and how each level increases your ability to maximize profits. Look at your business and market opportunities, analyze your position in the marketplace and more.

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Tools/ Market Models

Video - Turning Benefits into Marketing and Sales Gold

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Click above to view the Turning Benefits into Marketing and Sales Gold video, where Steve Bassill talks about creating and capturing value for your company.

Tools - QDI's Value Management Workbook™ Example

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Using digital cameras as an example, the workbook walks through each step and shows the instructions, entries, and results for each worksheet. The output includes estimates of market shares for your company and competitors based on your estimates of benefits, costs, and market presence.

Tools - Value Management Workbook™

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QDI's Value Management Workbook™ is an interactive software tool to help you assess your value, market presence, and market share position versus competitors'.

Tools - Channel Strategy Workbook

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The QDI Channel Strategist Planning Workbook was developed to help Channel Strategists and Channel Managers develop more committed and effective channels.

Tools - Value Management Systems Model ™ (VMSM)

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QDI consultants developed the Value Management Systems Model (for both executives and line management) to maximize organizational performance and profit by aligning all decisions, strategies and tactics.

Presentations

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Moving the Market: Four Questions You Need to Answer to Strengthen Your New Product/Service Marketing Strategy

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Sept 2021- Every business or new business opportunity is substantiated by answering Four Basic Questions that address the level of change required by any new strategy.
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Go-to-Market Strategy in the Covid-19 Environment

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February 2021 - We’ve made it through nine months of learning driven by the restrictions caused by the Covid-19 pandemic. How have these affected your Go-to-Market planning and strategies?
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Your Customer Facing Activities Have to Change – Right?

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November 2020 - The unrelenting drive of technology coupled with the crushing impact of Covid-19 has forced unimaginable changes on our client’s markets. Everyone is hoping things will stabilize and business will go back to normal. But will it?

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