Value Assessment Workshop
You’ve seen the tools – Now it’s time to try them at a customized QDI Value Assessment Workshop
Are you looking at a new product, sluggish sales for an existing product, or opportunities for growth with specific products and market segments?
If so, any of these challenges is a great opportunity to learn how to apply QDI Value Assessment Tools.
QDI is offering to conduct a one-day planning workshop with your product / marketing team to help them use QDI’s Value Assessment Workbook to address one of your real marketing challenges.
Designed for the Marketing Executive or General Manager who wants to get his team on the “same page” so they can focus more effectively on creating growth.
- Improve his team’s understanding of the market, clarify growth opportunities and organize the next steps to kick-start growth.
Who Participates? Sponsoring executive plus marketing, sales and product development teams – those who think they know the customer and the value the product offers.
QDI’s Value Assessment Workbook™ (VAW) is a powerful interactive software tool designed to evaluate competitive value propositions. The VAW focuses on assessing the value of your offering by first defining the Designed Value, which is the set of specific benefits and costs you expect a customer to experience when purchasing your product. Then, the VAW enables you to assess the benefits and costs of competitive product offerings. The comparisons between the value you provide versus your competitors defines the relative value of each product.
Key to the power of the VAW is the ability to translate features into benefits and develop a quantification of those benefits. The table on the right shows where benefits are detailed and their importance to the customers is defined and rated for your features / benefits as well as competitors’.
Workbook exercises project a measurement of your value relative to the competitive offerings based on the specific inputs and weightings you use that define your value and that of your competitors.
Use QDI’s Value Assessment Workbook™ to help you clearly define your differentiating benefits and their value to customers.
Learn how to adjust your value proposition to win more business.
By quantifying your value versus the competitions’ for particular customers or customer segments, you identify specific performance dimensions where you excel or fall short, enabling you to address and eliminate costly mistakes that could jeopardize your success.
Clarifying your designed value is the starting point. This input may be all that is needed to make the decisions required to change your business, but if not, this value framework is now something you can test with customers to see if they view the criteria importance and competitive scores as you do.
QDI’s one-day workshop is a small investment for a big pay-back. For only $7,500* QDI will conduct an on-site workshop with your team. (Special QDI Web-Site Launch Pricing – Good Through March 31, 2016.)
Contact us for details and to design and schedule your workshop.
*Plus required travel expenses.
What you can expect to gain:
Help your team clarify what needs to be addressed:
- A jump-start to your most critical product issues to address
- Speed your understanding of the opportunities and prioritize the critical work-streams to increase value
Learn a common language of value that will help crystalize your internal discussions and reduce misunderstanding:
What the program entails:
Pre-planning – a conference call with QDI consultants to collect data about the product and market you want to assess in the workshop and a profile of the team participants.
Workshop homework to guarantee full attendee involvement and usefulness of the results
- QDI will develop planning assignments for your team – based on the pre-planning done with your management team
- Your staff will prepare materials for the workshop
- 1 Day workshop to bring together market and product understanding to:
- Defines your benefits
- Define the key benefits that provide customer value in each portion of the value equation:
- Product
- Service
- Relationship
- Brand
- Quantifies their value to the customer
- Score your performance versus competition
- Define the key benefits that provide customer value in each portion of the value equation:
- Defines the customer’s cost of doing business with you
- Purchase cost
- Adoption costs
- Risk costs
- Defines your benefits
Workshop Deliverables:
A summary report of the Value Assessment Workshop, all the data inputs and key workshop findings.
