Customer Challenges.

Do You Have the Right Strategy for Dealing with Price Competition?

June 2017 – If you don’t understand the nature of the price competition you face, your odds of selecting the wrong strategy are high. These five types of price competition are pretty obvious when you see them on paper, but much harder to discern and address in the real world.

Marketing the IoT (Internet of Things) – A Major Value Challenge

March 2017 – Manufactures are generating more data flowing off their machines and making efforts to capture and analyze that data, but there is a gap in turning what that data is telling into viable business models, particularly for established manufacturers and their channels. Nowhere is this more prevalent than in the construction and agricultural equipment markets where data is being collected almost real-time from machines that are operating in the field.

Synopsis: Building Materials Supplier – Pricing Strategy

At great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.

Case Study: Biotech Channel Pricing Conflict

Our client was the manufacturer of a breakthrough biotechnology drug. Sales were skyrocketing, and our client’s drug was the fastest growing drug in history at that point in time. But quickly, things began to unravel in the marketplace.