Build Brand Power & Positioning – Customer Challenges
Customers never tell you what they need, so how do you know what to do that they will really value?
Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services. While this sounds like an ideal goal, building useful “customer learning experiences” is a much greater challenge to the innovation process than most understand.
True Value
/0 Comments/in Blog, Whitepapers /by Christy BarrMay 2017 – True Value. In the marketplace, the only perception that matters is the customer’s. Learn how to effectively communicate your value to your customers.
Five Marketing Strategy Dimensions
/0 Comments/in Blog, Presentations /by grahamoFebruary 2017 – Go-to-Market, Value, Segmentation, Channel Marketing, and Growth. For our clients, all of these strategies are interdependent when managing complex market problems. Complexity is where we have focused our consulting for the last twenty years.
Case Study: Programmable Controls
/0 Comments/in Case Studies /by grahamoGE realized it was in trouble. The product line was old; the development efforts for the next generation product were going to produce at best a me-too product. QDI’s research helped GE identify the forces it could leverage in the market.