Build Brand Power & Positioning – Customer Challenges

Customers never tell you what they need, so how do you know what to do that they will really value?

Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services. While this sounds like an ideal goal, building useful “customer learning experiences” is a much greater challenge to the innovation process than most understand.

Case studies on Building Brand Power & Positioning

True Value

May 2017 – True Value. In the marketplace, the only perception that matters is the customer’s. Learn how to effectively communicate your value to your customers.

Five Marketing Strategy Dimensions

February 2017 – Go-to-Market, Value, Segmentation, Channel Marketing, and Growth. For our clients, all of these strategies are interdependent when managing complex market problems. Complexity is where we have focused our consulting for the last twenty years.

Case Study: Programmable Controls

GE realized it was in trouble. The product line was old; the development efforts for the next generation product were going to produce at best a me-too product. QDI’s research helped GE identify the forces it could leverage in the market.

Whitepapers on Building Brand Power & Positioning

customer journey whitepaper

Whitepapers – Your B2B Sales Process Obsolete

Your customers via YouTube, on-line forums, magazine websites, and consultants via their blogs, industry groups and articles, have now created so much content for prospects that the purchase process has radically changed.

building clearer market vision whitepaper

Whitepapers – How to See Market Reality

Will Rodgers, in the early 1900’s, understood the danger of impaired vision. He said, “It isn’t what we don’t know that gives us trouble, it’s what we know that ain’t so.”

true value whitepaper

Whitepapers – True Value

A few days ago I ordered a product on Amazon. I’ve held a Prime Membership for a few years, and when I’m looking for a good deal or unique product, I usually check Amazon first. Recently, I was duped.

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