Overcoming the Odds: A GM’s Product Commercialization Insurance Policy
Whitepaper summary:
Bringing a new product to market is one of the most costly and risky activities any GM will face. Voice of the customer research and stage gate reviews have improved the odds to achieve success; but do they go far enough? Three important tasks are frequently overlooked even though they offer the ability to identify weak links early on. So, how can you overcome the odds? Arm your team with a threestep commercialization insurance policy designed to identify and assess risks.
