Case Studies.
Case Study: Steam Equipment Manufacturer
/0 Comments/in Case Studies /by grahamoOur client turned to us to evaluate their existing channel structure’s ability to deliver long-term growth. We pinpointed end-user needs and categorized them into segments based on buying behavior and the type of purchase: new construction, retrofit and MRO.
Case Study: Environmental Products
/0 Comments/in Case Studies /by grahamoA road construction accessories manufacturer was experiencing a tremendous amount of channel conflict between its distributors. By reducing distribution to 30 distributors who became “full line partners” our client increased total sales.
Case Study: Gasket Manufacturer
/0 Comments/in Case Studies /by grahamoAs a component supplier to a tier-two automotive marketer, our client had to determine how to use its technology advantage to build market power.
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Market Research Case Studies.
All QDI projects are based on primary research QDI project teams collect. To see how the research is used, review QDI case studies.
Case Study: Heat Pumps
/0 Comments/in Case Studies /by grahamoWorking for the Electric Power Research Institute, we conducted primary market research to identify the performance benefits of heat pumps among consumers who had used both heat pumps and gas heat.
Case Study: Writing Instruments
/0 Comments/in Case Studies /by grahamoOur client was faced with a traditional, international branding problem: highly autonomous individual country managers, each of whom insisted his/her market was “different.”
Case Study: Health Care
/0 Comments/in Case Studies /by grahamoOur client developed the next generation of product in their category and turned to QDI to learn the maximum price they could charge and still hit their volume targets.
Case Study: Power Transmission Equipment
/0 Comments/in Case Studies /by grahamoOur client was a leading manufacturer of power transmission equipment. QDI was asked to help develop a growth strategy targeting this business.
Case Study: Leveraging Brand Strategy
/0 Comments/in Case Studies /by grahamoOur client, one of five divisions of a global tool and equipment manufacturer, had recently been acquired and blended into a division that was previously a competitor. The acquisition had brought a duplicate set of brands, products, and sales organizations to the corporation. The client came to us because there was substantial confusion in the market over the integration moves that had been made to date, particularly brand strategy, and wanted our help in fixing the situation.
Case Study: Educational Software
/0 Comments/in Case Studies /by grahamoA major test publishing firm purchased an online-testing company and turned to QDI to learn how to brand the new product line.
Case Study: Chemical Additives Manufacturer
/0 Comments/in Case Studies /by grahamoWe used innovative end-user research and original OEM profitability models to establish the value of our client’s chemical additive to the OEM, thus enabling our client to price the additive based on value.
Case Study: International Pump Manufacturer
/0 Comments/in Case Studies /by grahamoOur client’s need was simple: to learn how to grow business outside their home market. While the client had operations in each major market in Europe, their share was minimal and their marketing organization fragmented from country to country.