Bringing a new product to market is one of the most costly and risky activities any GM will face. Voice of the customer research and stage gate reviews have improved the odds to achieve success.
Do you have the vision you need to achieve success in the marketplace? The competition is tough. Before you take aim, take a 20/20 look at your current market segmentation strategy.
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Whitepapers – Recipe For Marketing Breakthroughs
/0 Comments/in Whitepapers /by grahamoThe market share is arrived at by calculating the percentage of the market opportunity addressed deciding to purchase a product or service.
Whitepapers – How to Win Customers & Maximize Profits
/0 Comments/in Whitepapers /by grahamoThe most critical element to creating breakthroughs is the decision makers’ collective understanding of what the customer perceives as value.
Whitepapers – A GM’s Product Commercialization Insurance Policy
/0 Comments/in Whitepapers /by grahamoBringing a new product to market is one of the most costly and risky activities any GM will face. Voice of the customer research and stage gate reviews have improved the odds to achieve success.
Whitepapers – A 20/20 Look at Segmentation
/0 Comments/in Whitepapers /by grahamoDo you have the vision you need to achieve success in the marketplace? The competition is tough. Before you take aim, take a 20/20 look at your current market segmentation strategy.