A 20/20 Look at Segmentation

3 Levels to Increase Your Focus and Maximize Profits

Whitepaper summary:

Do you have the vision you need to achieve success in the marketplace? The competition is tough. Before you take aim, take a 20/20 look at your current market segmentation strategy.

Is it near sighted or farsighted? Does your segmentation strategy begin by identifying a business opportunity and go all the way to customer adoption behavior or does it fall short? Does it start too late or stop too early? Are you trying to use the same segmentation approach for each decision set you make? Segmentation, when used on three critical levels, can drive sales and profitability. Each level of segmentation increases your customer insight. Perhaps you need a new pair of glasses to bring your segmentation strategy into sharper focus.

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