The following tools help you assess how your Designed and Perceived Value stack up against competition to enable you to see new profit and/or share opportunities.
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Will Rodgers, in the early 1900’s, understood the danger of impaired vision. He said, “It isn’t what we don’t know that gives us trouble, it’s what we know that ain’t so.”
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A few days ago I ordered a product on Amazon. I’ve held a Prime Membership for a few years, and when I’m looking for a good deal or unique product, I usually check Amazon first. Recently, I was duped.
Whitepapers – Value from a Clearer Market Vision
/0 Comments/in Whitepapers /by grahamoThe following tools help you assess how your Designed and Perceived Value stack up against competition to enable you to see new profit and/or share opportunities.
Whitepapers – How to See Market Reality
/0 Comments/in Whitepapers /by grahamoWill Rodgers, in the early 1900’s, understood the danger of impaired vision. He said, “It isn’t what we don’t know that gives us trouble, it’s what we know that ain’t so.”
Whitepapers – How to Achieve Channel Transparency
/0 Comments/in Whitepapers /by grahamoIt’s easy for organizations that market through independent channels to have impaired market vision. The channel sees and interacts with the customer.
Whitepapers – True Value
/0 Comments/in Whitepapers /by grahamoA few days ago I ordered a product on Amazon. I’ve held a Prime Membership for a few years, and when I’m looking for a good deal or unique product, I usually check Amazon first. Recently, I was duped.