Building a Clearer Market Vision: How to See Market Reality

Whitepaper summary:

Will Rodgers, in the early 1900’s, understood the danger of impaired vision. He said, “It isn’t what we don’t know that gives us trouble, it’s what we know that ain’t so.”

Pubilius Syrus 2,000 years earlier actually went further when he said, “Better to be ignorant of a matter than half know it.” It’s pretty obvious why “impaired market vision” will disrupt a business strategy.

What decision makers think they know is what they base their decisions on. If they were ignorant of a matter, at least they might question their knowledge, but if they think they know it, then their decisions will be based on what they think, which may be “not so”.

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