Building a Clearer Market Vision: How to Achieve Channel Transparency
Whitepaper summary:
It’s easy for organizations that market through independent channels to have impaired market vision. The channel sees and interacts with the customer. The feedback marketers get from their channels is often sporadic, sometimes self-serving and seldom structured to provide enough clarity to make decisions.
You can change this by increasing the transparency within your channels. Transparency is a measure of the marketer’s ability to see and understand the market. Transparency requires more than “won / lost” reports. It requires shared understanding and insights about market opportunity and the marketer’s / channel’s performance.
