True Value
Whitepaper summary:
A few days ago I ordered a product on Amazon. I’ve held a Prime Membership for a few years, and when I’m looking for a good deal or unique product, I usually check Amazon first. Recently, I was duped. The product that I purchased was not only falsely identified, but because of shipping costs, it could not be returned. Frustrated, I emailed Amazon’s customer service right away.
Not only did they respond in less than their allotted 12 hour return time, but they also refunded the full amount and told me I could keep or donate the product. I found myself surprised that Amazon went above and beyond my expectations to deliver 100% customer satisfaction.
Why, as customers, when we are dissatisfied with a product we dread contacting customer service? Is it because more often than not, we feel like we’re fighting to get the value that we deserve?
