Strategic Management Whitepapers.

art of segmentation whitepaper

Whitepapers – The Art of Segmentation

Segment analysis plays a central role in a successful marketing strategy. All your marketing resources, from research & development to advertising & sales, are aligned to support the segments you target.

four steps whitepaper

Whitepapers – Four Steps to a Strategic Sales Force

One can’t pick up a business publication or newspaper today without reading about some wellknown company that is downsizing…right-sizing…or re-engineering itself.

avoiding pitfalls whitepaper

Whitepapers – Avoiding the Pitfalls of New Market Entries

New market launches require a myriad of decisions. It only takes a few bad decisions to sink a product.

hyundai segmentation whitepaper

Whitepapers – Take the Bull by the Horns

In every market change, even a downturn, there is an opportunity to use the power of behavioral segmentation to make your product or service stand out.