Value for Many: QDI’s Recipe For Marketing Breakthroughs
Whitepaper summary:
Mathematically, the model is a simple equation: Addressed Market times Presence times Close Rate equals Market Share or Revenue. The market share is arrived at by calculating the percentage of the market opportunity addressed deciding to purchase a product or service. If the size of the addressed market is calculated in revenue or units, the same percentages for close rate and presence can be used to determine revenue.
