Channel Strategy Whitepapers.

building clearer market vision whitepaper

Whitepapers – How to See Market Reality

Will Rodgers, in the early 1900’s, understood the danger of impaired vision. He said, “It isn’t what we don’t know that gives us trouble, it’s what we know that ain’t so.”

building a clear vision whitepaper

Whitepapers – How to Achieve Channel Transparency

It’s easy for organizations that market through independent channels to have impaired market vision. The channel sees and interacts with the customer.

true value whitepaper

Whitepapers – True Value

A few days ago I ordered a product on Amazon. I’ve held a Prime Membership for a few years, and when I’m looking for a good deal or unique product, I usually check Amazon first. Recently, I was duped.

are you prepared for the changing landscape whitepaper

Whitepapers – The Changing Landscape of Industrial Marketing

The nature of life is change. Darwin called this process evolution. Businesses that think they can continue to practice the same strategies they practiced ten years ago run counter to this evolutionary theorem.