Are You Prepared for the Changing Landscape of Industrial Marketing?
Whitepaper summary:
The nature of life is change. Darwin called this process evolution. Businesses that think they can continue to practice the same strategies they practiced ten years ago run counter to this evolutionary theorem. This especially holds true in the industrial manufacturing sector and its distribution channels. The playing field is changing dramatically, and the companies that understand and plan for these changes will likely be the ones that win the game.
This paper will discuss the changes that are occurring in the industrial marketplace and the reasons behind these changes. A second paper, “Industrial Marketing: Response to the Changing Landscape,” shows how the marketplace responds to these changes, their impact on the manufacturer and how QDI Strategies can help you strategically deal with the changing dynamics of the marketplace.
