Response to the Changing Landscape
Whitepaper summary:
Industrial marketers face a rapidly changing distribution landscape. Those who understand the nature of the changes and adopt their strategies accordingly will be the winners as industrial markets continue to shake out. In the first section of this two-part white paper series, we discussed the changes that are occurring in the industrial marketplace and the four reasons behind these changes:
- A shrinking customer base and consolidation of power
- More distributor channels chasing fewer dollars
- Distributor consolidation
- Technological sea change
In this paper, we discuss how the marketplace is responding to these changes, the impact these changes have on the manufacturer, and how QDI Strategies can help you strategically deal with the changing dynamics of the marketplace.
