Channel Strategy Whitepapers.

insight builder whitepaper

Whitepapers – Insight: Building the Knowledge to Drive Channel Change

To develop insight about your channel strategy, you must understand the market and your organization. Understanding the market will enable you to direct your channel strategy.

distribution strategy primer whitepaper

Whitepapers – A Primer for Manufacturers & Distributors

Distribution strategy is not easy. Suppliers struggle with it. Efforts to insure that brands are available to end users when & where they want to buy mean that product distribution is a critical element in a brand’s success or failure.

distribution strategy whitepaper

Whitepapers – Measuring the Supplier Relationship

As suppliers, both distributors and manufacturers frequently use the term “partner” when describing their relationship with their channels or customers. The reality is that a good percentage of partnerships have sunken to the point where each party is preoccupied with fulfilling his own self-serving ends.

tools to capture greater market share whitepaper

Whitepapers – Value from a Clearer Market Vision

The following tools help you assess how your Designed and Perceived Value stack up against competition to enable you to see new profit and/or share opportunities.