Channel Strategies for Growth – Customer Challenges
Customers never tell you what they need, so how do you know what to do that they will really value?
Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services. While this sounds like an ideal goal, building useful “customer learning experiences” is a much greater challenge to the innovation process than most understand.
What’s a Marketing Delivery System?
/0 Comments/in Blog, Presentations /by Christy BarrWe Often Refer to the Marketing Delivery System.
What is it?
July 2019 – For the last 30+ years, QDI Strategies, Inc. has used a mental model, which we call the Marketing Delivery System, to shape our thinking about channel marketing strategy, which includes your internal sales and marketing organizations.
Moving the Market: Three Service Strategies to Help Marketers Communicate Value and Increase Sales
/0 Comments/in Blog, Presentations /by Christy BarrMay 2019 – Manufactures are generating more data flowing off their machines and making efforts to capture and analyze that data, but there is a gap in turning what that data is telling into viable business models that generate new sales and profit.
Moving the Market in YOUR Favor: Recognizing the Complexity of Delivering Value and the Redesign that Turns Your Value into Sales Gold
/0 Comments/in Blog, Presentations /by Christy BarrMarch 2019 – Many companies find themselves in “hot water” because their markets have slowly changed and they have not changed accordingly.