Channel Strategies for Growth – Customer Challenges
Customers never tell you what they need, so how do you know what to do that they will really value?
Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services. While this sounds like an ideal goal, building useful “customer learning experiences” is a much greater challenge to the innovation process than most understand.
Are You in Control of the 3 Dimensions of Your Digital Strategy?
/0 Comments/in Blog, Whitepapers /by Christy BarrMarch 2017 – Combining the impact of digital products on digital channels introduces a third dimension of complexity to your digital strategy decisions. This article introduces these digital movements and begins the challenge of assessing their impact on traditional businesses processes.
Case Study: Specialty Chemical Channel Erosion
/0 Comments/in Case Studies /by grahamoWe worked with a specialty chemical manufacturer several years ago that was the leader in the industry and had been introducing new product categories every few years. In spite of this, revenue growth, as defined by gallons of product sold per year was flat and had been flat for ten years.
Case Study: Maintenance Coatings
/0 Comments/in Case Studies /by grahamoWe helped our client identify the channels, size their potential and determine how well our client’s offering would fit within these channels.