Channel Strategies for Growth – Customer Challenges
Customers never tell you what they need, so how do you know what to do that they will really value?
Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services. While this sounds like an ideal goal, building useful “customer learning experiences” is a much greater challenge to the innovation process than most understand.
Moving the Market: Understand the “Degrees of Change” that Create Barriers to Growth
/0 Comments/in Blog, Presentations /by Christy BarrJanuary 2019 – Using the “Degrees of Change” concept to understand and overcome your barriers to growth.
Moving the Market: Tips to Create Sales Momentum
/0 Comments/in Blog, Presentations /by Christy BarrDecember 2018 – Are you trying, or considering, a materially different market initiative, but worried about what you don’t know about this market?
Moving the Market: Creating the Next Long-Term Wave of Growth
/1 Comment/in Blog, Presentations /by Christy BarrNovember 2018 – Businesses grow for two reasons. They ride the wave of growth of their market or their channels or they create a new wave of market growth to ride. Discover five potential challenges to marketing a new product or service and strategies for helping you find a new wave of sales and profit growth.