Channel Strategies for Growth – Customer Challenges
Customers never tell you what they need, so how do you know what to do that they will really value?
Managers, designers and engineers are going to have to get their hands dirty understanding what happens on the front lines where work gets done and where customers experience the firm’s products and services. While this sounds like an ideal goal, building useful “customer learning experiences” is a much greater challenge to the innovation process than most understand.
Case studies on Channel Strategies for Growth
Whitepapers on Channel Strategies for Growth
Whitepapers – Riding the Wave: Channel Strategy Alternatives
Customers learn more about how to buy, use and support products as markets evolve, causing the channel’s role to change. The figure above illustrates the evolution from high valueadded, high gross margins to low value-added, low gross margins.
Whitepapers – The Chase for Higher Value
Many industrial marketers are trying to make the transition from selling products to providing customers total solutions. As many have found out, this is a daunting task.
Whitepapers – Insight: Building the Knowledge to Drive Channel Change
To develop insight about your channel strategy, you must understand the market and your organization. Understanding the market will enable you to direct your channel strategy.
In the COVID-19 Environment, 7 Insights for Manufacturers Who Sell Through the Hardware, Ag, and Construction Channels
/0 Comments/in Blog, Presentations /by Christy BarrApril 2020 – QDI offers insights for manufacturers working in the Covid-19 environment.
Moving the Market: Aligning Sales and Marketing to Support a Customer Winning Service Strategy
/0 Comments/in Blog, Presentations /by Christy BarrMarch 2020 – Markets become more complex as the rate of change increases and as the number of product/customer segments increases. If you expect to be a winner in this space, then you need a different channel management model and need to apply a different learning model to these channels.
What are some of the questions you should be asking?
Value Management
/0 Comments/in Blog, Presentations /by Christy BarrQDI’s Approach to Value Management
January 2020 – Business success is all about creating and capturing value. This is the cornerstone of QDI’s consulting philosophy. At QDI’s founding more than 25 years ago, Steve Bassill had developed a framework and systems model for managing a business that would systematically create and capture value, a frame QDI calls “Value Management.”