Moving the Market: Understand the “Degrees of Change” that Create Barriers to Growth

Moving the Market: Understand the “Degrees of Change” that Create Barriers to Growth

The “Degrees of Market Change” is one of the inherent barriers that impact your ability to change market behavior. In this article we describe how “Degrees of Change” – a concept from the Agile World – are signs of external and internal barriers to change.

We also adopt the traditional Ansoff Growth Matrix (new product / new market) as a classic way to begin to think about the degrees of change a marketer can face. The combination of product and customer “Degrees of Change” points to where you are on the market life cycle, as well as the market requirements and operational changes needed for success.

Are you facing increasing “Degrees of Change”?  If so, how will you be able to execute a go-to-market strategy?

View the attached presentation, then contact QDI Strategies to see how we can help you break through your barriers to growth.

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How does QDI help?

QDI listens and understands what customers, channel partners and other customer facing people are saying and grasps how it relates to your business challenge – whether that is kick-starting a stalled product line or effectively marketing a new product. QDI has an intellectual and intuitive skillset and a process for linking what they are learning to your business to find solutions for your problems and how to execute those in the market.

To learn more, take a look at QDI’s White Papers with case histories about companies facing market challenges: http://www.qdistrategies.com/resources/case-studies/go-to-market/

Call Steve Bassill or Mike Barr, at 847-566-2020 to discuss your efforts to move the market and create a force for change.

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