Moving the Market in YOUR Favor: Recognizing the Complexity of Delivering Value and the Redesign that Turns Your Value into Sales Gold

Moving the Market in YOUR Favor: Recognizing the Complexity of Delivering Value and the Redesign that Turns Your Value into Sales Gold

QDI uses the concept, Marketing Delivery System (MDS), to include your internal and external sales and marketing organizations. The MDS is a complex group of individuals, organizations, and relationships, which together, bring your products and services to your customers. Because of this complexity, it changes slowly.

If your MDS can keep up with these changes, you can capture that “pot of gold.” If not, you will be in trouble. This is a challenge because:

• Slow change is barely visible, and very dangerous.
• This slow changing Marketing Delivery System becomes its own barrier to launching new products or services that have multiple “Degrees of Change.”

As the “Degrees of Product and Customer Changes” increases, marketers must become very proactive in developing strategies to overcome these internal barriers or face marginal results. Finding and assessing these slow / hidden changes going on in your marketplace requires stepping back from day to day operations and taking a broader look at the market and competitive landscape.

Read more. View the attached presentation then contact QDI Strategies to see how we can help you unlock the value that turns your products and services into ‘sales gold’.

Click on image below to view PDF.

How does QDI help?

QDI listens and understands what customers, channel partners and other customer facing people are saying, and grasps how it relates to your business challenge – whether that is kick-starting a stalled product line or effectively marketing a new product. QDI has an intellectual and intuitive skillset and a process for linking what they are learning to your business to find solutions for your problems and how to execute those in the market.

To learn more, take a look at QDI’s White Papers with case histories about companies facing market challenges: http://www.qdistrategies.com/consulting-services/channel-strategy/

Call Steve Bassill or Mike Barr, at 847-566-2020 to discuss your efforts to move the market and create a force for change.

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