Moving the Market: Three Service Strategies to Help Marketers Communicate Value and Increase Sales
The Internet has dramatically changed how manufacturers learn and innovate. Manufacturers can now collect data from anywhere in the world and use it to innovate smarter, more cost-efficient solutions, or new uses of the products they have been selling.
Customers often love these new products and services. However, what the product marketing organization can fail to realize is that to get paid for their value, or even to win new customers based on these engineering values – the sales process has to change.
The challenge in these different service modes is that as the value moves from inputs to processes to outputs, the buyer of that value also moves from manufacturing to process design to product design, each with different buyers and decision-making organizations.
View the full presentation below and see how QDI Strategies helped one company overcome these challenges. Then give us a call at 847-566-2020 and let’s talk about how we can help you.
Read more. View the attached presentation then contact QDI Strategies to see how we can help you unlock the value that turns your products and services into ‘sales gold’.
Click on image below to view PDF.
How does QDI help?
QDI listens and understands what customers, channel partners and other customer facing people are saying, and grasps how it relates to your business challenge – whether that is kick-starting a stalled product line or effectively marketing a new product. QDI has an intellectual and intuitive skillset and a process for linking what they are learning to your business to find solutions for your problems and how to execute those in the market.
To learn more, take a look at QDI’s White Papers with case histories about companies facing market challenges: http://www.qdistrategies.com/consulting-services/channel-strategy/
Call Steve Bassill or Mike Barr, at 847-566-2020 to discuss your efforts to move the market and create a force for change.
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