A process equipment manufacturer turned to QDI to evaluate its existing channel structure’s ability to deliver long-term growth. We developed a channel strategy that put the manufacturer on track to grow its business.
At great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.
Our client was looking to grow share in a highly competitive aftermarket parts market. It became critical to understand the needs of the market. Our needs-based segmentation exercise identified two distinct customer groups.
Case Study: International Pump Manufacturer
/0 Comments/in Case Studies /by grahamoOur client’s objective was simple: learn how to grow market share outside of their home market.
Case Study: Process Equipment
/0 Comments/in Case Studies /by grahamoA process equipment manufacturer turned to QDI to evaluate its existing channel structure’s ability to deliver long-term growth. We developed a channel strategy that put the manufacturer on track to grow its business.
Case Study: Pump Manufacturer
/0 Comments/in Case Studies /by grahamoAt great expense, our client previously launched several products with disappointing results. To avoid another costly mistake, the client retained QDI to conduct research to measure their new product’s potential for success before the actual launch.
Case Study: Construction Equipment – Aftermarket Strategy
/0 Comments/in Case Studies /by grahamoOur client was looking to grow share in a highly competitive aftermarket parts market. It became critical to understand the needs of the market. Our needs-based segmentation exercise identified two distinct customer groups.