GE realized it was in trouble. The product line was old; the development efforts for the next generation product were going to produce at best a me-too product. QDI’s research helped GE identify the forces it could leverage in the market.
QDI conducted research with all the players in the market to understand the nature and scope of the overlaps in market segment coverage and product lines between different channel players.
A leading manufacturer of engines was looking for a strategy to offset the efforts aftermarket suppliers – will-fitters – were having in his market. Our research identified areas to improve on that were met with enthusiastic market response.
Our objective was to evaluate the value of this product concept to different customer segments and to quantify the size of the opportunity for each segment.
Case Study: Programmable Controls
/0 Comments/in Case Studies /by grahamoGE realized it was in trouble. The product line was old; the development efforts for the next generation product were going to produce at best a me-too product. QDI’s research helped GE identify the forces it could leverage in the market.
Case Study: Utility Service Vehicle
/0 Comments/in Case Studies /by grahamoQDI conducted research with all the players in the market to understand the nature and scope of the overlaps in market segment coverage and product lines between different channel players.
Case Study: Kitting Strategy for Competition
/0 Comments/in Case Studies /by grahamoA leading manufacturer of engines was looking for a strategy to offset the efforts aftermarket suppliers – will-fitters – were having in his market. Our research identified areas to improve on that were met with enthusiastic market response.
Case Study: Power Transmission
/0 Comments/in Case Studies /by grahamoOur objective was to evaluate the value of this product concept to different customer segments and to quantify the size of the opportunity for each segment.