Customer Challenges.

Case Study: Pump Manufacturer

Our client identified a European manufacturer that appeared to complement their product lines and would increase coverage of the European market.

Case Study: Roofing Manufacturer – Needs-Based Segmentation Strategy

We helped our client, a roofing shingles manufacturer, save money by appropriately marketing to two segments.

Case Study: MES Software Vendor

As the Manufacturing Execution Systems (MES) market developed, firms purchased solutions for a wide range of reasons. We found early adopters, learned what defined the emerging segments and identified leads.