We used innovative end-user research and original OEM profitability models to establish the value of our client’s chemical additive to the OEM, thus enabling our client to price the additive based on value.
Our client’s need was simple: to learn how to grow business outside their home market. While the client had operations in each major market in Europe, their share was minimal and their marketing organization fragmented from country to country.
Case Study: Educational Software
/0 Comments/in Case Studies /by grahamoA major test publishing firm purchased an online-testing company and turned to QDI to learn how to brand the new product line.
Case Study: Chemical Additives Manufacturer
/0 Comments/in Case Studies /by grahamoWe used innovative end-user research and original OEM profitability models to establish the value of our client’s chemical additive to the OEM, thus enabling our client to price the additive based on value.
Case Study: International Pump Manufacturer
/0 Comments/in Case Studies /by grahamoOur client’s need was simple: to learn how to grow business outside their home market. While the client had operations in each major market in Europe, their share was minimal and their marketing organization fragmented from country to country.