Our client wanted to become a strong player in the commercial new construction market, a market in which architects and general contractors make the purchase decisions.
While the benefits of Biometrics are well known, few businesses have adopted its applications. Our client, a handwriting signature verification software company asked us to find powerful partners in the market to help sell their software.
Our client, one of five divisions of a global tool and equipment manufacturer, had recently been acquired and blended into a division that was previously a competitor. The acquisition had brought a duplicate set of brands, products, and sales organizations to the corporation. The client came to us because there was substantial confusion in the market over the integration moves that had been made to date, particularly brand strategy, and wanted our help in fixing the situation.
Case Study: Floor Coatings Manufacturer
/0 Comments/in Case Studies /by grahamoOur client wanted to become a strong player in the commercial new construction market, a market in which architects and general contractors make the purchase decisions.
Case Study: Biometrics
/0 Comments/in Case Studies /by grahamoWhile the benefits of Biometrics are well known, few businesses have adopted its applications. Our client, a handwriting signature verification software company asked us to find powerful partners in the market to help sell their software.
Case Study: Leveraging Brand Strategy
/0 Comments/in Case Studies /by grahamoOur client, one of five divisions of a global tool and equipment manufacturer, had recently been acquired and blended into a division that was previously a competitor. The acquisition had brought a duplicate set of brands, products, and sales organizations to the corporation. The client came to us because there was substantial confusion in the market over the integration moves that had been made to date, particularly brand strategy, and wanted our help in fixing the situation.