Marketing Case Studies: Solutions for New Product Development

Case Study: MES Software Vendor

As the Manufacturing Execution Systems (MES) market developed, firms purchased solutions for a wide range of reasons. We found early adopters, learned what defined the emerging segments and identified leads.

Barcode Printer – Market Entry Case Study

Our client was launching a new line of printers targeting industries that were not currently bar code printer users. We jump started sales and shortened the new product ramp-up to less than a year.

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