Our client was implementing a strategy to overlay a direct sales force on top of a traditional distribution network. Their objective was to develop the programs and tools to make both channels more effective.
We recently completed an assignment for a high-tech firm. QDI identified the channels that would deliver the most sales for a new product with very little recognition in the marketplace.
Our client turned to us to evaluate their existing channel structure’s ability to deliver long-term growth. We pinpointed end-user needs and categorized them into segments based on buying behavior and the type of purchase: new construction, retrofit and MRO.
Case Study: Factory Automation
/0 Comments/in Case Studies /by grahamoOur client was implementing a strategy to overlay a direct sales force on top of a traditional distribution network. Their objective was to develop the programs and tools to make both channels more effective.
Case Study: OEM Electronic Components
/0 Comments/in Case Studies /by grahamoWe recently completed an assignment for a high-tech firm. QDI identified the channels that would deliver the most sales for a new product with very little recognition in the marketplace.
Case Study: Steam Equipment Manufacturer
/0 Comments/in Case Studies /by grahamoOur client turned to us to evaluate their existing channel structure’s ability to deliver long-term growth. We pinpointed end-user needs and categorized them into segments based on buying behavior and the type of purchase: new construction, retrofit and MRO.