Marketing Case Studies: Segmentation Strategy

Case Study: Power Transmission Equipment

Our client had been developing the power transmission equipment aftermarket opportunity for several years. They posed the question,” What do we need to do to dramatically grow our aftermarket business?”

Case Study: Data Communications IBM

IBM developed a nationwide data network to move all classes of internal data. This very successful technology venture gave Field Service Technicians access to virtually any information they needed to more efficiently and effectively service customers.

Case Study: Label Division of an Equipment Manufacturer – Sales Effectiveness Segmentation Strategy

Our client captured approximately 10% of the potential label business used by their equipment. The wide range of customers, label materials, and applications made it difficult to determine where the best opportunities existed.

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