Five Marketing Strategy Dimensions

Welcome, we are glad to have you join our dialog. For years we have regularly published our thinking in white papers, as a way to share our insights with companies. But as the world moves faster and people need more dynamic ways of learning, we have decided to open dialogs around five strategy topics:

Go-to-Market – Value – Segmentation – Channel Marketing – Growth

For most of our clients, all of these strategies are interdependent when managing complex market problems. Complexity is where we have focused our consulting for the last twenty years.

Complex market problems are impacted by, and impact, all of these strategic dimensions:

• Go-to-market – – is all about creating and capturing value in the marketplace.
• Value – – is creating offerings with meaningful benefits to customers at a cost that makes them superior to customer alternatives.
• Segmentation – – identifies who will value most from your offerings.
• Channel marketing – – establishes and manages channels that see the opportunity, win the sale, and support the customer.
• Growth – – is applying resources where they have the greatest leverage to increase revenue and profit.

QDI’s Market Effectiveness formula provides a mental model for bringing together all of these elements into coherent strategies to create and capture value.

Our clients are companies who have good, and even great sales and marketing organizations. They come to us when they need help with complex marketing problems.

We like to think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives. Instead of getting out a magnifying glass and looking at every foot print, we look for details and patterns no one else has seen in individual sales, specific lost sales, and missed sales in both customers and non-customers.

We are looking into this complex system of value propositions, segments, messages, communication vehicles, sales process, dealer roles, and post-sale support to find the hidden barrier to success. Like Sherlock, we have a number of tools to make sense of the clues and patterns we find.
Take a look at the discussion video about our Value Management Workbook™ and how it can help you make key marketing decisions.

QDI’s Value Management Workbook™ is used by clients to grow their businesses through target benefit marketing.  The workbook helps:

•  Develop and align product benefits for specific customer segments.
• Validate and better communicate your real value to each customer segment.