Take the Bull by the Horns
Hyundai Uses Behavioral Segmentation to Take the Bull by the Horns and Send the Bear Packing
Whitepaper summary:
Hyundai took the bull by the horns in this bear market and scored big. The company used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it easier for customers to part with their hardearned dollars. What can you learn from their example: in every market change, even a downturn, there is an opportunity to use the power of behavioral segmentation to make your product or service stand out?
