How QDI Works with You to Grow Your Market Share

Our market-driven growth strategies begin with a frank discussion regarding your existing strategy and growth initiatives to learn where you’re currently investing your sales, marketing and development resources. Next, we evaluate whether you’re on the right path and simply need some help to achieve your goals or if you need to change course and look for alternative growth strategies.

If a client’s business is growing, we identify opportunities that might have been overlooked. Once we understand the scale of the opportunity, we ask, “Will this meet your goals, or must you find an alternative growth path?” The answer to this question defines where we will focus our time and energy.

If your business is maturing, we assess which strategy direction makes the most sense for your company: accelerating maturation or reinventing the future. Each option requires dramatically different investments resulting in significantly different business models.

Accelerating maturation puts you on a path to become the market share leader in spite of industry consolidation or threats posed by competitive manufacturers. Reinventing the future explores new avenues to create value for existing or possibly new customer groups and ultimately leads to the creation of a substantially different business.

Once we’ve established what direction to take, we turn to the market. The focus, although different for each growth problem, might include the following:

• Adoption, channel expansion and brand building if you’re in a growth market
• Structural dynamics and paths to consolidation if you are in a maturing market
• Customer behavior and unmet needs if you are looking to reinvent your business

As in all of our engagements, we define the scope of the project, how we will interact with your management team throughout the process and what stages or key decision points are required. We learn with you as we work together to develop a growth plan. It is not uncommon to course correct. As we navigate your path to growth together, you’ll find us flexible, open minded and very easy to work with.

For solutions to your Growth Strategy challenges, contact Steve Bassill
or Mike Barr at QDI Strategies, Inc.

Steve Bassill -- 847-566-2020 Ext. 229

Mike Barr -- 847-566-2020 Ext. 225